Love Story Alterations

by adminbrideandalt | Nov 15, 2025

Love Story, London bridal alterations

We have partnered with Love Story London since last year. Our team takes pride in caring for their brides through expert bridal alterations. This allows us to demonstrate our tailoring expertise and ensure each Love Story wedding dress fits beautifully.

While Love Story London provides a highly customizable made-to-order bridal service, most wedding dresses require alterations. A meticulous Love Story alteration ensures the ideal bridal silhouette. Your dress will sit perfectly on your shoulders and bust. We will shape the waist and hips, and adjust the length precisely for your shoe and heel height. The perfect fit delivers comfort and confidence on your big day!

Love Story, London

The ‘Love Story’ bridal was founded by Laura Shepherd in 2014, initially as a private in-house label in Bath. The brand has truly made its mark in the bridal industry. The British bridal label now has a London flagship, along with stockists across the UK, Europe, Canada, and Australia.

Love Story London offers a comprehensive range of beautiful dress styles. Options include corseted ball gowns, sheath gowns, fishtail gowns, and more.

The Dresses

The wedding gowns are affordable for the modern bride. Each style is a feminine statement. The brand’s trademark lies in luxurious fabrics like satin, crepe, chiffon, and lace. Love Story London is also known for quality tailoring. A wide range of accessories encourages brides to customise their bridal look and make it their own.

Love Story London’s flagship store in Connaught Street, London, is a dedicated team that provides high-standard, personal customer service, supporting brides on their bridal journey.

Photo reference: Love Story London

London, flagship store: www.lovestorylondon.com

Appointments: We work by appointment, within which you will be looked after by one of our experienced fitting consultants. They will advise you on alterations needed to fit your bridal wear well. A price estimate will be established at the end of the fitting for you to decide whether or not you are comfortable going forward with the alteration. We can offer a variety of solutions to alter your garment; some might save costs. Please ask.

*Please bring your shoes to your appointment or some with a similar heel height as well as your undergarments to ensure we can fit your bridal garments perfectly.

Fittings are available in our spacious studio in Battersea.

Charges: Due to many styles and finishes, it is difficult to provide an estimate for you on the phone. We need to see your bridal wear, the inside construction and also you wearing it. Charges for similar alterations may vary, in particular for complex, constructed dresses and heavily detailed designer wear. Our bridal charges are based on time at a rate of £90 per hour. For bridal alterations closer to your wedding date than 6 weeks, express charges will apply.

Discounts: We offer a 25% discount on the alterations for all members of the bridal party including bridesmaids, mother-of-the-brides and grooms, the groom and the father-of-the-bride or groom.

WHY CHOOSE B&A?

At Bride & Alter, we specialise in expert bridal alterations, ensuring your gown fits flawlessly for your big day. With years of experience, personalised service, and a commitment to perfection, we help bring your dream dress to life..